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Direct-To-Physician Advertising and Antibiotic Utilization in Upper Respiratory Tract Infection: A Critical Analysis

Ahmed A Almeman and Mohamad Aljofan

The pharmaceutical market is one of the biggest and fastest growing industries in the world. Of the many different pharmaceutical sectors that witnessing a rapid growth, antibiotic market is by far the most rapidly growing sector, where the vast majority of the investment is directed. Despite the increase of the investment in research and development in the antibiotics division, which is mainly driven by growth of drug resistant bacteria and the emergence of competitive generic brands, morbidity and mortality continues to rise. The current study reviews the antibiotic market and the ways in which pharmaceutical companies market their products and the pros and cons of the different methods.